Why are Strollers So Expensive?

If you’re the parent of an infant or toddler in need of a baby stroller, you’ll know that it can be excruciatingly difficult to find something affordable and reliable. It’s not always easy to keep up with the latest baby trends either. For example, nowadays strollers are becoming more and more premium and it’s not surprising that they’re also becoming more expensive. In this article, I’ll explain why baby prams are so expensive and I’ll try to give some advice on how you can make the right choice.

Things to Know About stroller Pricing

This is a very subjective topic and the word “expensive” is relative. If a family has means then it’s no problem to spend $400 or even $500 on a stroller. On the other hand, there are families who are struggling and living check-to-check and they can’t afford to spend so much money. This article is for those people. My advice would be to read this article before you go shopping for a pram because it will help you understand why some strollers are overpriced and what features you’ll really need.

Why are Baby Strollers So Expensive?

1. High Demand:

More and more people are getting babies and those people need baby stuff. You can’t afford to be cheap when it comes to baby stuff because you need the best. You want the best baby strollers, baby prams, diapers, anything really! If you buy cheap baby stuff then you will have to replace it sooner or risk your child’s life.

Of course, you can’t be cheap when it comes to babies because you have to think about their safety. One of the reasons why parents are willing to spend so much money on baby strollers is because they don’t want their children to be at risk of accidents and injuries and want to pair that with comfort and luxury, This leads to higher demand and drives prices up.

2. High Retail Markup:

Strollers are big-ticket items and they can be found everywhere. You have normal stores and then you have specialty baby stores that focus on baby stuff. They’re both expensive but in different ways, For example, if you buy a pram in a normal store you might get a retail price of $200 while in an expensive baby store the same stroller would cost $400.

It is said retailers add anywhere between 50-95% markup to the price of their products. This means that if you buy something for $200, the store paid $50-$150 for it to begin with.

3. Stroller Features:

Strollers/Prams are getting more and more features. These features are driving the price up. For example, extra-large canopy, automatic folding mechanism, padded seats, advanced tires, etc. Some parents only want the basics (such as an umbrella stroller) while others prefer accessories. To some degree, you can choose how much money you want to spend on a pram and it’s not a bad thing because it’s just money! People like to have a choice and that’s why manufacturers offer so many options.

4. Brand Name:

Some parents choose to buy a certain brand because they believe in consumerism and the money paid for a specific brand is an investment. This means that if you buy a nice brand, you’ll get your money back. For example, Noola Strollers are perceived as luxurious and people who buy them don’t mind spending $200-$400 on a pram.

It’s an investment! Some people pay $500 for a stroller and then resell it for $400-$500. There are many parents who don’t want to buy cheap baby stuff. They wouldn’t even use a low-quality stroller if it were given to them for free but they would rather spend $400-$600 on the same thing because they believe in quality as well as a brand name This drives the overall stroller prices up.


The overall conclusion is that the price of a stroller/pram depends on many things. It can be related to the demand, the features, the manufacturer name, and so on. However, you can still find reasonable options if you’re willing to look around and make the best of your money.

As long as you buy from a reputable store, you can’t go wrong! The price of a stroller can be a reason why you should be online when looking for one. You can search for reviews, ask your friends and family, browse forums, make a list of your needs and wants, do some research and then make the best decision. You just have to compare different products!